Privacy Policy for Star Feedback Limited Software
Last updated: 28.3.2025

This Privacy Policy outlines how Star Feedback Limited (“the Software,” “we,” “our”) collects, uses, and shares personal information from users who use our platform. Star Feedback Limited is a software designed to help local businesses enhance their online reputation through features such as review aggregation, automated review responses, review request campaigns, analytics, and process automation.

We are committed to complying with all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We also provide transparency in line with global privacy standards, including the California Consumer Privacy Act (CCPA) where applicable.

  1. Personal Data We Collect

We collect the following types of personal data from our users:

  • Identifying and contact information: Name, email address, IP address, phone number, login credentials.
  • Platform usage data: Information about reviews, responses sent via the platform, interactions with the review widget, performance and reputation analytics.
  • Data collected through automations and review request campaigns: Data from end-users (customers of local businesses), including names, email addresses, private feedback, public reviews, video testimonials, and information submitted via landing pages.
  • Browsing data: IP address, platform usage details (including cookies and similar tracking technologies).
  • Data processed through artificial intelligence (AI): AI is used to generate automated responses to reviews. The data processed includes the content of the reviews and any responses generated via our platform.
  1. Purposes of Data Processing

We collect and process personal data for the following purposes:

  • Review aggregation: To collect reviews from multiple platforms (e.g., Google, Facebook) and display them in a unified interface.
  • Automated AI responses: To generate responses to reviews using AI based on review content and pre-set parameters.
  • Review request campaigns: To send email campaigns to end-users (customers of local businesses) encouraging them to leave reviews or submit feedback.
  • Review sharing: To share collected reviews via website widgets and social media images.
  • Analytics and reporting: To provide insights into performance and reputation for our users.
  • Process automation: To support automated workflows for review requests and customer engagement.
  1. Legal Basis for Data Processing (UK GDPR)

Under the UK GDPR, we rely on the following legal grounds to process personal data:

  • Consent: For email campaigns, newsletters, and automated review responses.
  • Performance of a contract: To deliver the services that users sign up for through the platform.
  • Legal obligation: When required to comply with UK legal obligations.
  • Legitimate interests: For improving services, ensuring platform security, and monitoring usage and effectiveness.
  1. User Rights (UK GDPR and CCPA)

Under the UK GDPR, users of Star Feedback Limited have the following rights:

  • Right of access: To request copies of their personal data.
  • Right to rectification: To correct inaccurate or incomplete personal data.
  • Right to erasure (“right to be forgotten”): To request deletion of their personal data.
  • Right to restrict processing: To limit the processing of personal data in specific cases.
  • Right to data portability: To receive personal data in a structured, machine-readable format.
  • Right to object: To object to processing based on legitimate interests or direct marketing.

For California residents, we recognise the following rights under the CCPA:

  • Right to know: About the data we collect, the purpose, and any third parties it is shared with.
  • Right to opt-out: Of the sale of personal information (note: we do not sell personal data).
  • Right to deletion: Of personal data upon request.
  • Right to non-discrimination: Users will not face discrimination for exercising their privacy rights.
  1. Data Sharing

We only share users’ personal data under the following circumstances:

  • Service providers: Third-party vendors who help us deliver our services (e.g., hosting, email providers, analytics tools).
  • Third-party integrations: Integrations with platforms such as Google and Facebook for review collection and social sharing.
  • Legal obligations: When required to comply with UK laws or respond to lawful requests.
  1. Data Security

We implement appropriate technical and organisational measures to safeguard personal data against unauthorised access, alteration, disclosure, or destruction. However, no online system is entirely secure, and we cannot guarantee absolute protection.

  1. Data Retention

We retain personal data only as long as necessary for the purposes outlined above, or as required by UK legal and regulatory obligations.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any significant updates will be communicated via the platform or email.

  1. Contact Information

For questions or requests regarding this Privacy Policy or how your personal data is processed, please contact us at:

Star Feedback Limited
Ground Floor, Rear Barn
Knutsford WA16 0SR
Company Number: 15275178
VAT Number: 464302608
📧 Email: info@starfeedback.io